Every now and then a organisation that you don’t admire or respect, and whose product you detest, does something cool. McDonald’s has done something of that kind in France. France the home of fine cuisine, even that word is French for goodness sake is promoting their product with a gay friendly advert. Is this the beginning of gay going mainstream? Well maybe a tiny first step.
This is how the ad is described on the GayNZ site:
“With the tagline “Come As You Are”, the ad shows a high school student sitting in a McDonald’s booth gazing at his boyfriend in his class picture, then calling him to tell him he misses him.
The teenager’s father then returns with a tray of food and says “Is this your class picture? You look just like me at your age. Let me tell you I was quite the ladies’ man! Too bad your class is all boys … you could get all the girls.”
The high school student responds with an ironic grin.
It finishes with the slogan “venez come vous etes,” meaning “come as you are.”
It is interesting that finally the whole area of being gay is becoming something that people don’t shy away from, that people are actually prepared to discuss and have attention drawn to. One day, who knows the whole slang thing of using the word “gay” as in “That is so gay” will die a death that will fill me with joy. As I say to the boys I work with every day, “so gay means stupid?” causing them to backtrack when they realise they might have offended me.